Essential Types of
Commercial Photography
Types of commercial photography are essential for every business, big or small, as they help build a recognizable brand identity. This makes your business more attractive to potential customers, who often don’t buy products or hire services they aren’t familiar with or find unappealing. A good photographer can capture what your business is all about and bring your vision to life.
Keep reading to find out more: 10 TYPES OF PHOTOGRAPHY YOU SHOULD KNOW
What Are the Different Types of Commercial Photography?
Commercial photographers are very versatile because there are so many different types of commercial photography. Each type requires its own set of skills, not just in taking photos but also in editing them using software like Lightroom or Photoshop. They also need a good eye and plenty of experience in the photography field.
Here are the most common types of images you'll see in a commercial photography portfolio:
Lifestyle Photography
Lifestyle photography shows potential buyers how they can use a product or benefit from a service in their everyday lives. These photoshoots typically feature people using the product or enjoying the service in various places.
Architectural Photography
These photos highlight architectural photography and capture the attractiveness of places like retail stores, amusement parks, museums, and aquariums. Depending on your goals for the image, you might choose to take an architectural photograph when there are few or no people around for a more serene appearance, or during busy times to depict a lively and bustling atmosphere.