Types of Commercial Photography Every Business Needs

Essential Types of
Commercial Photography

Types of commercial photography are essential for every business, big or small, as they help build a recognizable brand identity. This makes your business more attractive to potential customers, who often don’t buy products or hire services they aren’t familiar with or find unappealing. A good photographer can capture what your business is all about and bring your vision to life.
Keep reading to find out more: 10 TYPES OF PHOTOGRAPHY YOU SHOULD KNOW

What Are the Different Types of Commercial Photography?

Commercial photographers are very versatile because there are so many different types of commercial photography. Each type requires its own set of skills, not just in taking photos but also in editing them using software like Lightroom or Photoshop. They also need a good eye and plenty of experience in the photography field.

Here are the most common types of images you'll see in a commercial photography portfolio:

Lifestyle Photography

Lifestyle photography shows potential buyers how they can use a product or benefit from a service in their everyday lives. These photoshoots typically feature people using the product or enjoying the service in various places.

Architectural Photography

These photos highlight architectural photography and capture the attractiveness of places like retail stores, amusement parks, museums, and aquariums. Depending on your goals for the image, you might choose to take an architectural photograph when there are few or no people around for a more serene appearance, or during busy times to depict a lively and bustling atmosphere.

Lifestyle Family Photography for Your Next Photoshoot

How to Choose the Right Lifestyle Family Photography for Your Next Photoshoot

Choosing a lifestyle family photography for your next lifestyle family photoshoot is exciting because it means you’ll be capturing special moments with your family. With so many photographers out there, how do you pick the right one?
Here are some tips to make sure your photo session becomes a memorable lifestyle family session.

lifestyle family Photo session.

Understanding Lifestyle Family Photography

Lifestyle family photography blends traditional posed photos with snapshots of real, everyday life. A skilled lifestyle photographer captures the small, meaningful details that show what your family is really like, beyond just smiling at the camera.

What Defines a Good Family Lifestyle Photographer?

A good family lifestyle photographer is great with a camera and knows how to make you and your family feel at ease. Whether it’s during playful moments or quiet ones, they help everyone feels comfortable. This makes the photos look natural and real.

What to Look for in a Lifestyle Family Photoshoot

When planning your lifestyle family photoshoot, choose a photographer who really enjoys lifestyle photography. Their collection of family photos should include various moments, showing families laughing, playing, or just being together. Their photos should give you a glimpse into the genuine lives of families.

Lifestyle vs. Documentary Photography:

While both capture candid moments, there are slight differences:

• Lifestyle photography uses gentle guidance to encourage specific interactions and capture emotions within a chosen theme or environment.

• Documentary photography takes a more hands-off approach, solely documenting what unfolds naturally without prompting.

How to Prepare for a Lifestyle Family Photography Session:

Before your family photography session, talk with your photographer about what you want, like a day at the park or breakfast at home. Lifestyle shoots capture your family just as you are, making your family time the focus of the photos.

Capturing the Moment

During the lifestyle family shoot, great photographers know how to use natural light and take photos that feel spontaneous and full of life. They’re good at photographing families in a way that’s relaxed and effortless. They also catch those fleeting, precious moments you’ll cherish forever, like a laugh during a game or a hug between siblings.

Lifestyle Family Photography FAQs:

What should I wear for a lifestyle family photoshoot?

Family lifestyle photos capture your real family, so comfort is key! Choose clothes everyone can move around in easily. Timeless styles ensure your photos stay fresh for years to come. Jewel tones, neutrals, or even bold colors can work, but avoid neons and distracting patterns. Consider picking a color palette of 3-5 hues, and pull colors from patterned outfits to create a cohesive look. Think about your photoshoot location - will your clothing colors complement the surroundings, especially if you're displaying them at home? If you're shooting outdoors, skip the fancy clothes, as you might be sitting or kneeling on the ground.

How do I choose the right lifestyle family photographer?

Choosing the right lifestyle family photographer involves looking at their portfolio to see if their style matches what you envision for your family photos. Make sure they excel in making everyone feels comfortable and can capture spontaneous, joyful moments. It’s important that the photographer has experience in lifestyle photography and can create a relaxed atmosphere during your lifestyle family shoot.

How much does a lifestyle family photography session cost?

The price for family lifestyle photos can vary depending on a few things. How long the photographer has been doing it, where the shoot takes place, and what kind of package you choose all play a part. Generally, lifestyle photography costs a bit more than traditional posed pictures. But the payoff is big! You get a collection of photos that capture the real you and your family, not just stiff smiles. It's an investment in memories you'll treasure forever.

Looking for a photographer in Austin who does lifestyle family sessions?

Looking for Austin Lifestyle Photography? Calling all Austin families! Are you searching for a photographer who captures the real, joyful moments of your family life? He specializes in both commercial and lifestyle photography, having worked with prestigious clients like National Geographic Traveler and Marriott. Al's expertise extends beyond photography - he's also the author of two travel guidebooks on Guatemala!

Conclusion

Choosing the right family lifestyle photographer involves ensuring they understand what lifestyle family photography is all about and can make your family feel at ease. Look for someone whose work shows a love for capturing real-life moments. With the right photographer, your lifestyle family photos will be more than just pictures; they’ll be a beautiful reflection of your family’s love and fun times together.

By understanding what makes a great lifestyle family photoshoot, you’ll be ready to capture all the special moments of your family’s everyday life. The best photography experience happens when your family's unique personality shines through every photo.

 CONTACT ALARGUETA TODAY FOR YOUR LIFESTYLE PHOTOGRAPHY CAMPAIGN

Al Argueta is a leading lifestyle photogrpher based in Austin, Texas. He specializes in creating captivating commercial and editorial photography for a diverse range of clients. Our portfolio includes work for National Geographic Traveler, Caribbean Travel + Life, Condé Nast Traveler, Outside's GO, and Hemispheres.

10 Types of Photography You Should Know

Photography is like a magical door to different worlds, each with its own stories and wonders. Imagine capturing smiles and emotions in Portrait Photography or discovering the secrets of tiny creatures in Macro Photography. Let's dive into 10 exciting types of photography that turn every click into an adventure!

Here are some types of photography:

Portrait Photography:

Uses camera settings, lighting, composition, angles, and poses to capture a subject's emotions, character, and expressions

landscape Photography:

Captures the natural world, such as cityscapes, gardens, or wilderness

Macro Photography:

Shrink down to the tiny world! Explore the fascinating details of small things, like a dewdrop on a leaf or the patterns on a butterfly's wing. Get up close and personal with the little wonders around us.

Street Photography:

City adventures await! Take your camera to the streets and capture the buzz of everyday life. Candid shots of people, interesting buildings, and unexpected moments – it's all about telling the urban story.

Architectural Photography:

A genre that focuses on capturing photographs of buildings or structures, including the interiors and exteriors.

Wildlife Photography:

Become a nature explorer! Capture animals in their natural homes. From majestic lions to playful squirrels, every creature has a story. Grab your camera and embark on a journey through the wild side of life.

Fashion Photography:

A genre that displays clothing and other fashion items, often for advertisements or magazines.

Food Photography:

Turn meals into masterpieces! Capture the deliciousness of food through your lens. From homemade cookies to gourmet dishes, your camera transforms every bite into a feast for the eyes.

Night Photography:

The world changes when the sun goes down. Capture the magic of city lights or the sparkle of stars in the night sky. Experiment with long exposures and discover the beauty of the dark.

Documentary photography

A type of photography that records real life, and is meant to inform and educate

So, grab your camera and explore the endless possibilities of photography. Each click is a new chapter in your visual adventure!

Contact Alargueta Today for Your Lifestyle Photography Campaign

Al Argueta is a leading lifestyle photographer based in Austin, Texas. He specializes in creating captivating commercial and editorial photography for a diverse range of clients. Our portfolio includes work for National Geographic Traveler, Caribbean Travel + Life, Condé Nast Traveler, Outside's GO, and Hemispheres.

Lifestyle newborn photography

What is Lifestyle newborn photography

Getting ready for your lifestyle newborn photography session means capturing sweet moments with your baby at home. Forget fancy studios and stiff poses, this is all about comfy cuddles and real-life fun. The photographer will take pictures in your own space, showing the love between your new family.

Are you looking for a lifestyle newborn photographer? This guide will explain everything you need to know to have a fun and relaxed photoshoot in your own home.

How to prepare for capturing lifestyle newborn photography?

it's great if your baby is fed and sleepy when we take photos together, but I know babies do what they want! I usually suggest feeding your baby before I come over, but if that doesn't happen, no worries! During our relaxed photo sessions at your home, we can take breaks whenever your baby needs to eat or have a diaper change. Now, let's chat about what your baby will wear for the photos.

Newborn styling:

Dress your newborn in simple, loose, and comfortable clothing that fits well. You can use neutral colors, like a onesie, romper, or footless pajama. You can also include items with special significance, like a blanket, cap, or plushie.

Extra clothes and blankets:

Newborns can be unpredictable, so it's a good idea to have extra clothes and blankets on hand.

Free feet:

For detail shots of baby rolls, dress your baby so their feet are free.

Swaddling:

About 30 minutes before the session, change your baby's diaper and swaddle them. Most photographers prefer babies to be naked during the session.

You can take lifestyle newborn photos any time within the first 12 weeks after birth, but they're most common in the first 6 weeks.

You should also bring these items to the session: Diapers and wipes, Pacifiers, Food, Entertainment, and Props and accessories.

NEWBORN photoshots

Don't Stress About Cleaning

During a lifestyle newborn photoshoot, you don't need to worry about having a spotless house. Capturing your life as it is – with all its real moments and everyday details – is part of the beauty of this type of Newborn photography.

NEWBORN photography

Perfect Look for Newborn family Photos

A newborn photographer can give you great ideas for comfy clothes for the whole family during your newborn family photos or baby photoshoot. Soft colors like white, cream, or light blue photograph well and won't clash with anything

NEWBORN family photos

Getting ready for Mom:

Before your baby photoshoot, take some extra time to relax and pamper yourself. Maybe grab an extra hour of sleep, enjoy a warm bath, or simply wear your favorite comfy clothes. Feeling relaxed and confident will shine through in the photos.

Happy baby

Make sure your little one is well-fed and has a fresh diaper before the shoot. This will ensure they're comfortable and content during the session.

What to Expect in a Lifestyle Newborn Session

Relaxed and candid moments:

• Instead of stiff poses, the photographer will capture natural moments of love and connection between you and your family.

• You'll have the opportunity to cuddle, play, and interact with your baby in a relaxed and comfortable setting.

• It's all about capturing genuine emotions and expressions that truly reflect your family dynamic.

Embracing Natural Lighting for Authenticity in Photos:

• We use sunlight from windows or outdoors to make the photos look soft and flattering.

• This creates a warm and authentic atmosphere in the photos, without the need for artificial lighting setups.

• The natural light enhances the beauty of the moment, making the photos feel genuine and timeless

Prioritizing Comfort and Relaxation for Baby and Parents:

• The session is designed to be stress-free and enjoyable for both you and your baby.

• There's no pressure to pose perfectly or behave a certain way; instead, you're encouraged to relax and be yourselves.

• The photographer will ensure that your baby is comfortable and safe throughout the session, allowing them to naturally drift off to sleep or engage with you in their own way.

Why Choose Lifestyle Newborn Photographer?

Lifestyle newborn photographers capture the love between you and your new arrival, right at home. Forget posed pictures - this is all about cozy cuddles and real-life moments. The photographer will take pictures in your nursery and other comfy spots, capturing the magic of your growing family. It's relaxed, natural, and perfect for those precious first days without any stress.

Benefits of Lifestyle Newborn Photography

Capturing Genuine Family Dynamics

• It's all about capturing real moments and emotions, not just posed pictures.

• You get to see the love, joy, and connection between family members naturally.

• It's like freezing time to remember the little details and feelings that make your family unique.

Preserving Memories for Generations

• These photos become treasured memories that can be passed down through generations.

• Your children, grandchildren, and beyond can look back at these images and feel connected to their family history.

• It's like creating a timeless legacy that tells the story of your family's journey together.

Celebrating the Miracle of New Life

• Newborns are a precious gift, and lifestyle newborn photography celebrates that miracle.

• You can capture the beauty, innocence, and wonder of your newborn in a natural and authentic way.

• It's a way to cherish and remember the magical moments of your baby's earliest days.

What to Wear for Newborn Family Photos

When getting ready for newborn family photos, stick to soft, neutral colors that go well together. Avoid busy patterns or logos. Pick comfy clothes that make you feel good and let your baby move easily. Keep your baby cozy in soft outfits. The most important thing is to show your family's love and connection, so keep it simple and comfortable.

Ready to book your newborn photographer in Austin, TX or Guatemala? We offer a stress-free experience for new parents

Al Argueta is a leading lifestyle photographer based in Austin, Texas. for an impressive thirteen years. He specializes in commercial and Lifestyle photography, working with clients like National Geographic Traveler and Marriott. Al is also the author of two travel guidebooks on Guatemala. Al Argueta has been living in Austin, Texas, for an impressive thirteen years. He specializes in commercial and Lifestyle photography, working with clients like National Geographic Traveler and Marriott. Al is also the author of two travel guidebooks on Guatemala.

What is Lifestyle Photography? Capturing the Story of Everyday Life.

Have you ever thought about how photographers capture the magic of everyday life? Well, that's what lifestyle photography is all about! It's like taking a snapshot of real-life stories using a camera. Let's explore this exciting world and learn about the different sides of lifestyle photography.

What is Lifestyle Photography HOW IT WORKS?

Lifestyle photography is a style of photography that captures a slice of life, often by showing a family, especially children, performing typical family activities. The goal is to give the viewer a sense of who the family members are and how they interact with each other. Lifestyle photography can involve a mixture of authentic and staged interaction.

Lifestyle photography takes pictures of people in their natural environment, like homes, cafes, or parks. It focuses on capturing real emotions and how people truly act in their everyday lives.

What are some examples of lifestyle photography?

Lifestyle photography is a style of portrait photography that aims to capture authentic moments in real life. It goes beyond posed and staged shots, focusing on candid scenes that tell the stories of individuals and families.

Lifestyle photographers might capture a child's genuine laughter as they splash in a puddle during a walk in the park. It's all about being natural and genuine, you might also want to delve into the captivating realm of portrait photography.

WHAT IS LIFESTYLE PHOTOGRAPHY USED FOR?

Family albums:

Lifestyle photography captures the beauty of everyday moments, just like real life. Sometimes the photographer might gently guide the family to create a natural interaction, and that's what we want to do here – take a picture that shows what this family is truly like and how they connect with each other.

Product catalogs:

For product catalogs, photographers take a lot of time planning the shots. They want the pictures to look natural and easygoing, even though a lot of work goes into making them look that way.

Advertising:

Ads often use lifestyle photos to make their products look cool and interesting. These pictures show real people using the product and having fun, which makes you think you might enjoy it too!

Corporate photography:

corporate lifestyle photography captures real moments that show what it's actually like to work at the company. It lets people see how happy and comfortable the employees are.

Different Types of lifestyle photography

Want to capture more than just selfies or vacation shots? Lifestyle photography lets you tell stories through pictures, showing the real and relatable moments in everyday life. Lifestyle photography can include many different types of photography, such as:

Travel Photography:

Want to share your lifestyle travel photography adventures? Take pictures of stunning landscapes, delicious local food, and unique cultural experiences to bring your travel stories to life!

Newborn photography:

Celebrate the arrival of a new life! Newborn lifestyle photography captures those precious first moments in the comfort of home, using natural light. Photography sessions like these offer a wonderful means to cherish the initial moments with your new baby, showcasing the versatility and beauty of various types of photograph.

Event photography:

Capture the joy and excitement of special occasions like birthdays and weddings. But with a twist! Lifestyle event photography focuses on natural and candid moments, not just posed group shots. learn more about event photography.

 Product photography:

Imagine making products look like movie stars! Lifestyle product photography shows them being used in everyday situations, making them seem cool and desirable.

COMMERCIAL photography:

Commercial Photography is a wide term that refers to images used to promote or sell a product or service, or to support a business, organization or influencer.

Documentary Photography:

Documentary lifestyle photography tells the stories of people, communities, or cultures through a series of pictures, giving you a glimpse into their lives.

Fine Art photography:

Fine art photography is a style of photography that uses the medium to express an idea, message, or emotion. It's created by an artist who values the expressiveness of the image and its aesthetic and imaginative qualities. Fine art photography is different from other types of photography because it's more about using digital devices to record an artistic vision than digitally documenting a subject

Food is delicious, but it can also be beautiful! Fine art food photography uses creative lighting and styles to make food look like a masterpiece, telling a story beyond just a tasty meal.

LANDSCAPE PHOTOGRAPHY:

Landscape photos are usually of scenic views, like mountains or forests. They can also be of places built by people, like cities or gardens. Basically, anything that's not a close-up picture of a person is considered landscape photography.

REAL ESTATE PHOTOGRAPHY:

Selling houses and buildings? That's where real estate photography comes in! It's a super important part of the business, whether you're selling houses for families or buildings for businesses. Great photos help grab the attention of people who might be interested in buying.

WILDLIFE PHOTOGRAPHY:

Wildlife photography is a genre of photography that focuses on capturing pictures of wild animals in their natural environment. It can also include documentary photography of wild animals that have been taken captive, or human-wildlife conflicts.

Nature's Playground:

Love exploring the outdoors? Capture the thrill of activities like rock climbing or biking, showcasing the connection between people and nature.

Contact Alargueta Today for Your Lifestyle Photography Campaign

Al Argueta is a leading lifestyle photographer based in Austin, Texas. He specializes in creating captivating commercial and editorial photography for a diverse range of clients. Our portfolio includes work for National Geographic Traveler, Caribbean Travel + Life, Condé Nast Traveler, Outside's GO, and Hemispheres.

What if I'm Late to the Photo Session?

Don't worry if you're a bit late. We'll start when you arrive and finish at the planned time. Just keep in mind that if the session goes over the scheduled time, there might be some extra fees.

How Many Outfits Can I Wear?

In one hour, we can take pictures of you in up to three different outfits. We suggest you wear your first outfit when you arrive.

How Many People Can Be in the Photos?

You can have up to five people in your portrait session before we add any extra charges for each additional person.

Can I Ask for Special Edits?

Absolutely! If you want edits that go beyond our usual touch-ups, just let us know, and we can give you a price quote for your custom edits.

When Will I See My Photos?

You'll get a link to your photos 2-3 business days after your session (we don't send proofs over the weekend). The final edited photos will be ready within 7 business days after you've chosen which ones you want us to touch up.

All About My New Logo

I knew I needed a new logo. Badly. I just couldn’t get inspired to create one. So when the opportunity to completely revamp my website came up, I knew it was the perfect time to work on some re-branding as well. I am by no means a graphic designer, so I decided to hire someone to create it for me, with some of my own ideas of course.

My cousin, a well-connected Guatemala City urbanite, led me to one of her contacts, Marylina Grill, and her company Papel Magenta. Those of you who have followed my work for some time know I have deep connections to Guatemala and travel there often. Hiring a Guatemala-based company to design a logo for me just felt totally right.

The first order of business was to find a new font for my name. We worked with several and finally narrowed it down to one that’s similar to that used by one of my favorite travel magazines and clients, Conde Nast Traveler. We felt it looked elegant and represented the travel/editorial nature of a good portion of my work.

As for a symbol to go with my name, I had been giving this a lot of thought. Many photographers use their initials in some sort of stylized form. But I thought my initials, “AA,” looked too much like a certain airline or 12-step program. I also wanted something that better reflected me personally and creatively. So I decided on an Aleph, the first letter of the Hebrew alphabet.

In addition to Aleph being the “A” equivalent I was looking for, I chose it for its spiritual and metaphysical connotations. Jewish tradition regards the Hebrew letters as sources of divine creative power. Were they to disappear altogether from the world, sages tell us, creation would vanish along with them. Aleph is a silent letter with a numerical value of 1. Its original pictogram derivative is the symbol for an ox. And so it’s easy to see that it represents preeminence and strength. Hebrew sages also regard Aleph as signifying that our accomplishments, big or small, first emanate from stillness and silence. The latter point resonates strongly with my own creative experience.

And so we embarked on the process of creating a beautiful, stylized Aleph to go with my name. A couple of weeks later, and after a vacation in Bali, we still hadn’t settled on a proper Aleph. I wanted something that looked like calligraphy, but I realized that unless I hired a calligrapher, I wasn’t going to get what I needed. That’s when I found Paris-based Michel D’anastasio of  Evolusign, who creates beautiful calligraphy of Hebrew letters. He hand-painted a unique Aleph, which was then sent to my designer. Having seen Michel’s work in which Hebrew characters are photographed at an angle and made into art, I decided a final tweak for the logo was to likewise tilt it and give it a unique twist. It came down to two final versions. After input from family and friends, I decided on the final art.

As you can see, the final version has the ‘tilted’ Aleph. I felt it gave the symbol a feel of being ‘lifted up.’ I also felt it represented seeing things from a different and unique angle, which for a photographer is what it’s all about.